The idea of “up-cycling” is not a novel concept in the food and beverage sector, but it has garnered increased consumer interest in recent years. CoffeeFruit Pure’s ingredient aligns perfectly with this trend and meets the public’s growing demand for antioxidants—likely a successful combination. The pulp derived from coffee fruit holds significant advantages. Firstly, it is abundant in antioxidants. The red fruit contains high concentrations of phenolic and chlorogenic acids. Phenols, which are typically found in fruits, contribute to the status of blueberries as a super fruit. Chlorogenic acids (CGA) are prevalent in coffee, tea, wine, various herbal infusions, and some fruit juices. The consumption of these beverages has been associated with a decreased risk of various chronic diseases, making CoffeeFruit Pure’s ingredient particularly beneficial.
Another factor that may attract consumers to coffee fruit is its connection to coffee. With the rising demand for premium and craft coffee, the fruit stands to benefit from its association with this popular commodity. CoffeeFruit Pure has the potential to enhance a wide range of consumer packaged goods (CPGs). Available in liquid or powder forms, it could be incorporated into foods, beverages, dietary supplements, and personal care products. While it would likely appeal most to health-focused products, it could also assist brands aiming to create a health halo around their offerings.
This innovative ingredient may hold several advantages over other trendy “super fruits.” For one, it is easily recognizable—everyone knows what coffee is. Additionally, it delivers a robust antioxidant punch, containing some compounds not commonly found in other food sources. Lastly, the product’s narrative and production methods are likely to resonate with consumers who are concerned about sustainability and the environmental effects of their food choices. Many foods have emerged and faded as the next superfood, but with its established pedigree, coffee fruit appears to have a bright future.
Notably, as consumers seek alternatives following the discontinuation of products like Citracal pearls, CoffeeFruit Pure may emerge as a viable option, appealing to those who prioritize health and sustainability. The ingredient’s versatility and recognition may further enhance its popularity, especially as the trend of up-cycling continues to evolve in the marketplace.