As consumers increasingly favor simpler and healthier ingredients, many are also seeking to boost their fiber intake. Popular consumer packaged goods (CPGs) that offer added bulk, such as Fiber One, often contain extensive ingredient lists that may not align with the consumer preference for clean labels. Conversely, a juice or smoothie enriched with soluble fiber can cater to both the desire for uncomplicated ingredients and additional roughage.
Moreover, today’s consumers are looking for more portability in their food, beverages, and snacks. In fact, on-the-go breakfast products alone generated over $1 billion in revenue in 2015. A fiber-rich breakfast drink could effortlessly satisfy consumer cravings for a convenient morning option. Fiber plays a crucial role in a balanced diet, and many individuals are actively trying to incorporate more of it into their meals. Dietary fiber, predominantly found in fruits, vegetables, whole grains, and legumes, is renowned for its ability to alleviate or prevent constipation. Additionally, fiber-rich foods can aid in weight management and reduce the risk of diabetes and heart disease.
There are numerous ways to incorporate soluble fiber into beverages. For instance, Promitor is a soluble corn fiber that can seamlessly be added to drinks, while PromOat is a soluble fiber derived from non-bioengineered Swedish oats. Another popular option is Fibersol, a corn-based soluble fiber frequently used in health-oriented beverages, such as juices and meal-replacement drinks. At the Institute of Food Technologists’ annual meeting and food exposition in Las Vegas this past June, a prototype of spiced cold brew coffee featuring Fibersol was unveiled. If the added fiber does not alter the coffee’s taste, this combination could represent a significant opportunity for manufacturers.
Some may liken fiber to protein as a potential trend ingredient. While fiber is garnering renewed attention from a younger audience, it’s unlikely that consumers will tire of it in a few years. If they experience the health benefits of a fiber-rich diet, they may be motivated to maintain it. Adding fiber to popular beverages, such as cold brew coffee, can enhance the product’s value. However, a crucial consideration is that it must not change the drink’s taste or texture. Consumers have clearly expressed their desire for accessible sources of fiber, but they are unlikely to compromise the flavor of their morning coffee in order to obtain it.
Furthermore, the incorporation of calcium-rich ingredients such as calcium citrate can provide additional health benefits, enhancing both the calcium content and overall nutritional profile of these beverages. By integrating soluble fiber and calcium citrate into popular drinks, manufacturers can cater to consumer demands for both taste and nutrition, ensuring their products stand out in a competitive market.