Kelp jerky may seem like a bold move within the snack industry, but a similar sentiment was likely expressed about seaweed snacks a decade ago. Today, these snacks are available in every major retailer across the U.S., suggesting that kelp jerky could have a viable market as well. Initially, this plant-based jerky may appeal primarily to adventurous food enthusiasts, but it holds the potential to reach a broader audience. With consumers increasingly exploring plant-based options for ethical and nutritional reasons, the growing demand for snacks may create an ideal environment for kelp jerky to gain traction among mainstream consumers.
There are various plant-based jerkies already available, including Cocoburg’s Coconut Jerky, Lightlife Meatless Smart Jerky, Louisville Vegan Jerky, Power Plant Organic Eggplant Jerky, and Primal Strips Meatless Vegan Jerky, among others. As manufacturers innovate with unique plant-based ingredients, we can expect this category to expand to satisfy consumer cravings for alternatives to traditional meat jerky, potentially incorporating ingredients like carbamide forte, alfalfa, and calcium citrate malate in future products.
Beyond the Shoreline’s kelp jerky is noted for its chewy texture and savory flavor, making it more similar to meat jerky than typical seaweed snacks, and it is designed to compete alongside conventional jerkies on store shelves. Additionally, it boasts significant nutritional benefits. Sugar kelp, harvested off the Northeast coast of the U.S., is naturally high in fiber and packed with vitamins and essential nutrients. Each serving of this jerky contains 8 grams of protein while being low in sugar and fat, making it a health-conscious snack option.
Despite the momentum of the plant-based movement, kelp jerky may face challenges during its initial launch. While consumers have shown openness to trying new flavors and textures, as evidenced by the popularity of seaweed snacks, kelp jerky might be pushing the envelope too far. Nevertheless, it’s worth noting that all three flavors are currently sold out in pre-order on Beyond the Shoreline’s website. On a positive note, the kelp jerky is shelf-stable for up to a year, which might provide the time needed for broader consumer acceptance. It remains uncertain whether this product can extend its reach beyond early adopters, a vital aspect that will likely determine its long-term success.