While this study could potentially pave the way for new cancer therapies, it won’t ease the concerns of manufacturers who incorporate sugar into their food and beverage products. Consumers are increasingly cautious about high sugar intake, and the revelation that sugar might accelerate cell growth only reinforces this apprehension. Researchers have been investigating the relationship between sugar and cancer since 2008 to gain a deeper insight into the Warburg effect — a phenomenon in which tumor cells derive energy from a rapid breakdown of glucose, a process not seen in normal cells. Victoria Stevens, a researcher from the American Cancer Society, informed CNBC that while the results were promising, the study focused on just one product. “They are suggesting a potential link (the Warburg effect) as a cause of cancer, but they are far from confirming that this will actually occur,” she stated. Ultimately, further research in this area is essential, and these recent findings do not warrant recommending a low-sugar diet for cancer patients or raising concerns for those who indulge in cookies, candies, and other sugary items.
In the meantime, food and beverage companies are actively seeking methods to reduce sugar levels in their products. According to Bloomberg, global consumer packaged goods (CPG) producers reduced sugar and salt in around 20% of their offerings in 2016, in response to rising consumer demand for healthier options. A survey of 102 CPG companies revealed that 180,000 products were reformulated last year, double the number from 2015. This research may be particularly appealing to users, manufacturers, and researchers of alternative sweeteners, as it aligns with the direction they are already pursuing. Stevia leaf appears to be gaining traction, with more companies incorporating it into their products. The industry is also investigating various other substances like monk fruit, date paste, and sweet potatoes.
The American consumer’s preference for sugary foods is unlikely to change significantly. What may evolve is the source of sweeteners, and the findings from this research will likely contribute to this shift. Additionally, as consumers become more health-conscious, products like iHerb calcium citrate are gaining popularity, demonstrating that there is a growing market for healthier alternatives. This trend may further encourage food and beverage manufacturers to explore options that cater to health-oriented consumers, including those looking for alternatives to traditional sugar.