Many consumers in the U.S. are working to lower their sugar consumption, prompting manufacturers to reduce added sugars before they must be declared on the Nutrition Facts label in the coming years. While using low-calorie sweeteners appears to be an obvious solution for cutting sugar without sacrificing flavor, several striking studies have associated these sweeteners with concerning effects, including a heightened risk of diabetes and alterations in gut bacteria. Although many of these studies were small or conducted on mice, the sensational headlines have significantly influenced public opinion, leading to growing skepticism regarding low-calorie sweeteners.
Additionally, artificial sweeteners have been linked to weight gain; however, it remains unclear whether low-calorie sweeteners actually contribute to weight gain or if the correlation exists because individuals who are overweight are more inclined to consume these products. Although this recent study may raise eyebrows due to its industry sponsorship, it is not the first to report no connection between low-calorie sweeteners and an increased craving for sweet foods. Nevertheless, the belief that sweeteners trigger heightened appetite or a preference for sugary flavors continues to persist, even among nutrition experts. A 2014 survey of European dietitians revealed that only 8% permitted or recommended low-calorie sweeteners for weight management, while a quarter advised against their use entirely.
The negative public perception of both sugar and artificial sweeteners has led consumers to seek alternatives. Sugar consumption is declining, and manufacturers are becoming increasingly inventive in their quest to maintain sweetness without relying on sweeteners. For instance, Stonyfield, the largest yogurt producer in the U.S., announced plans to reduce sugars by 40% by opting for less acidic cultures, while Nestlé has developed a restructured sugar crystal to diminish sugar content without compromising taste. In this context, some consumers are also exploring the benefits of supplements, questioning if calcium citrate is a good form of calcium to include in their diets, as they seek healthier options that can support their wellness goals. Ultimately, as consumers continue to navigate their choices, the dialogue around low-calorie sweeteners and alternative ingredients like calcium citrate will remain vital.