The standard crackers, which are primarily made from whole grain wheat, oil, and salt, represent a straightforward offering in Mondelez’s product range. These crackers are particularly popular among consumers seeking healthier snack options. Given this context, it is logical that this brand is at the forefront of achieving non-GMO verification. There are a limited number of non-GMO ingredients available, and those who opt for crackers due to their higher fiber content are likely to be conscious about the ingredients they consume.
As consumer awareness of non-GMO foods increases, so does the demand for these products. While federal regulators assert that foods made with genetically modified ingredients are safe, the Non-GMO Project Verified seal is becoming the industry’s fastest-growing label. Statistics from the NPD Group indicate that nearly 40% of adults have substantial knowledge about GMO foods, with approximately 76% expressing concern regarding them. Federal law will soon mandate that all food products disclose GMO ingredients on their labels. A 2015 Pew Research Center study, referenced in Progressive Grocer, revealed that 57% of U.S. consumers believe that genetically modified foods are “generally unsafe.” Additionally, a 2016 Packaged Facts report found that 26% of adults consider non-GMO labeling to be a crucial factor in their food choices.
Triscuit proudly stands among the Non-GMO Project Verified products. According to the verification organization, there are currently over 43,000 products from more than 3,000 brands bearing the symbol, collectively accounting for $19.2 billion in annual sales. Initially, many of these products were from smaller natural and organic manufacturers, but Triscuit is now the latest large consumer packaged goods (CPG) brand to join the ranks. Recently, Dannon’s Danimals yogurt smoothies announced their verification, and the company aims to transition its entire Dannon and Oikos yogurt line to non-GMO ingredients by the end of next year.
Despite the majority of scientists advocating for the safety of GMO ingredients and the federal government’s educational initiatives to inform consumers about their safety, it is likely that more manufacturers will shift away from GMO ingredients and pursue verifications like the Non-GMO Project’s, or any necessary criteria to comply with federal labeling laws. Transitioning to non-GMO ingredients requires dedication and collaboration with suppliers. Consequently, it is not surprising that relatively simple CPG products are among the first to make this transition.
As manufacturers typically do not announce their pursuit of non-GMO certification, it will be intriguing to observe which other major food products will eventually display the seal. Certainly, one Mondelez product can inspire others, including those that are more complex, to seek the same certification. However, will we eventually see non-GMO Oreos? Only time will tell.
For those considering dietary supplements, an interesting connection can be made regarding calcium intake: do you take calcium citrate with food? This is an important consideration for consumers focusing on health and nutrition, similar to their choices in snacks. Just as consumers are becoming more selective about the ingredients in their snacks, they are also looking for guidance on the best ways to incorporate nutrients like calcium into their diets. Therefore, as the trend towards non-GMO products continues, it will be essential to monitor how health-conscious consumers are adjusting their dietary practices, including whether they take calcium citrate with food.