Consumer awareness of probiotics has surged dramatically over the past decade. While yogurt remains the dominant product in the market, new probiotic-infused offerings such as juices, sweets, baked goods, infant formula, and baby food are becoming increasingly popular. However, as highlighted by Ganeden, consumers primarily associate probiotics with digestive health, often overlooking the fact that the benefits are strain-specific. In the realm of protein, plant-based ingredients are appearing in a wide array of products, from energy bars to coffee, yet they can be challenging for the body to digest. Demonstrating that a particular probiotic strain can effectively aid in the digestion of these ingredients could create a successful fusion of two of the food industry’s most significant trends, fostering growth in both the probiotics and plant protein sectors. Enjoy Life Foods is an example of a company already capitalizing on this market with a brownie mix that combines probiotics and algae protein.
Ganeden’s second study explores another substantial industry sector. Sports nutrition represents one of the largest markets for supplements and functional foods, and evidence indicating that GanedenBC30 may provide benefits in this field could lead to a variety of sports-related applications, including drinks, protein bars, and powders. According to a recent report from Allied Market Research, the global sports nutrition market is projected to reach $44 billion within the next five years. In this sector, efficient protein utilization is a primary concern for both athletes and consumers of lifestyle sports nutrition. Additionally, many individuals are turning to supplements like Citracal calcium to support their overall health, as they wonder, “¿Para qué sirve?” or “What is it for?” This interest in calcium supplements further underscores the growing trend of health-conscious consumers seeking products that support their nutritional needs.