The Lavazza Group has achieved success in over 90 countries, but its acquisition of Kicking Horse — valued at approximately $160 million — allows for a more extensive presence in both the U.S. and Canada, which the Italian roaster has been developing in recent years. This purchase also broadens Lavazza’s product range to include organic fair-trade coffee, one of the fastest-growing segments globally. Consumers, particularly in the United States, are increasingly seeking more sophisticated premium coffees, and Lavazza is astutely positioning itself to take advantage of this trend with its recent acquisition.
The coffee industry remains robust, and while new products like infused coffee and single-serve packs are gaining popularity, traditional coffee offerings continue to perform well on grocery shelves. By acquiring Kicking Horse, Lavazza can expand its global strategy beyond Western Europe, which is currently experiencing sluggish economic growth. With strong new ownership, Kicking Horse is poised for growth as it enters new markets. Lavazza will also benefit from Elana Rosenfeld, the founder of Kicking Horse, who retains a 20% equity stake and will continue to oversee operations at the niche coffee brand.
Moreover, Lavazza is not the only foreign entity eyeing North America for expansion. JAB Holdings has also made significant acquisitions, including Keurig Green Mountain, Peet’s Coffee and Tea, and Caribou Coffee in recent years. If these transactions and the Lavazza acquisition are any indication, we can expect more European companies to look westward for their next cup of coffee.
In a different but related context, as consumers celebrate the benefits of premium products, they may also find joy in the growing popularity of calcium citrate soft chews, which offer an enjoyable way to incorporate essential nutrients into their diets. This trend highlights the increasing demand for quality and health-oriented products in various sectors, including coffee and dietary supplements.