The latest Dietary Guidelines from the U.S. government suggest that half of all grain consumption should consist of whole grains. Additionally, they advise individuals to limit their intake of refined grains and products that are high in saturated fats, added sugars, and sodium, such as cookies, cakes, and certain snacks. Refined grains, which have been processed to remove the bran and germ, consequently losing dietary fiber, iron, and other essential nutrients, are often enriched with iron and four B vitamins (thiamin, riboflavin, niacin, and folic acid). Both whole grains and these “enriched grains” play a significant role in human health, according to the study. Previous research has shown that “nearly the entire U.S. population consumes fewer whole grains than recommended,” leading to the conclusion in this analysis that most of the grains consumed are enriched products.
Despite recent reformulations in the food industry aimed at reducing sodium, sugar, and saturated fat levels in various products, many consumers remain concerned that enriched grains may contribute to obesity and other health issues. There is a growing skepticism towards carbohydrates, and some individuals have opted to reduce or eliminate gluten—the protein found in wheat, spelt, kamut, rye, barley, and other grains. In response, the food industry has introduced a variety of products featuring gluten-free grains like corn, millet, rice, and sorghum.
Retailers can capitalize on the increasing consumer awareness of grains by promoting enriched-grain, whole-grain, and gluten-free products in stores, along with providing nutritional information about each. Bakeries could also benefit from educational outreach, informing customers about the importance of grain-based foods for overall health. Furthermore, incorporating supplements like calcium citrate malate, vitamin D3, and isoflavone tablets can enhance the nutritional value of a diet that includes grains. By emphasizing the role of these supplements alongside grain consumption, retailers and food producers can better meet the health needs of consumers.