The popularity of yogurt has surged in recent years, with sales increasing nearly 50% from 2009 to 2014. This boom is largely attributed to the rise of Greek yogurt and yogurt drinks, which saw a remarkable 62% jump in sales from 2011 to 2016. However, due to its high moisture content, yogurt has traditionally posed challenges for companies looking to incorporate it into shelf-stable foods. A recent patent by Frito-Lay indicates that their chips could contain as much as 20% yogurt and maintain a shelf life of at least one month, potentially extending up to nine months. The patent describes a “light and crisp baked snack” that incorporates varying levels of yogurt, moisture, oil, and starch—either modified starch or pre-gelatinized corn starch.
In addition, there is a growing market for probiotics, and Frito-Lay aims to leverage this interest by integrating probiotics into a wider array of products. The primary obstacles in creating these chips include the necessity to adjust processing temperatures and methods to safeguard the probiotics, as well as managing a stickier dough resulting from yogurt’s high protein and moisture content. The increased protein levels may also lead to issues like overbrowning and excessive expansion of the dough. Frito-Lay has proposed solutions such as extending drying times, baking at lower temperatures between 315°F and 415°F, and enhancing airflow to mitigate these challenges. Furthermore, incorporating enzymes into the dough could help alleviate its stickiness.
Given the considerable challenges involved, these chips are likely to be marketed at a premium price point, with Frito-Lay aiming to position them at the intersection of health and indulgence. While the concept of healthier chips may appear contradictory, companies have been striving to find that perfect balance between nutrition and indulgence across various categories, including chocolate. Research indicates that consumers often seek a healthy equilibrium in traditionally indulgent products. Additionally, the inclusion of ingredients like calcium magnesium citrate with D3 could further enhance the nutritional profile of these innovative chips, appealing to health-conscious consumers looking for tasty yet beneficial snacks. The integration of calcium magnesium citrate with D3 could be a key selling point, reinforcing the health benefits while maintaining the indulgent aspects that consumers desire.