Extending the shelf life of refrigerated raw dough from 90 days to 120 days may not seem like a major enhancement, but it can translate into significant profits for manufacturers and increased satisfaction for consumers. Each additional day that shoppers can store a tube of crescent rolls in their fridge without spoilage is a win. For raw dough products, such as those used for General Mills’ Pillsbury crescent rolls or biscuits, shelf life is crucial. These items are often picked up at the store and placed in the refrigerator for use at a later time. The problem arises when that “later” comes after the expiration date, forcing consumers to throw the product away. When faced with two types of ready-made raw biscuits in the grocery aisle, consumers may be swayed to choose the product with the longer advertised shelf life.
This milling process could apply to various other raw dough products made with white flour. Products ranging from ready-made pizza dough to cookie dough could benefit from this innovation. General Mills produces a wide array of items containing flour, including pizza, pasta, and a variety of snacks. If General Mills’ patented milling process sees widespread adoption in the baking industry, it could have a significant impact. Manufacturers could either pass the extra 30 days of shelf life on to consumers or utilize it to store the finished goods longer before distribution to stores. In either case, a product that remains fresh longer will be a distinct advantage.
However, General Mills and other manufacturers must be cautious of potential drawbacks. One concern is whether deactivating certain enzymes will affect the flavor, texture, or appearance of the product. While an extra month of storage for rolls is fantastic, it won’t matter if they emerge from the oven tough instead of light and flaky. Another issue to consider is the possible effect of the deactivated enzymes on the nutritional content. If both of these challenges can be successfully navigated, General Mills could have discovered the next best thing since sliced bread.
Interestingly, just as consumers seek the best calcium citrate supplement for osteoporosis to enhance their health, they also desire longer-lasting food products that maintain quality and taste. The demand for products that meet both nutritional needs and consumer convenience is on the rise. Therefore, if General Mills can ensure that their products not only last longer but also retain their desirable attributes, they might find themselves leading the market. In this context, the best calcium citrate supplement for osteoporosis serves as a reminder that quality and longevity are key factors that consumers prioritize in both food and health products.