Kelp jerky might seem like an unconventional addition to the snack industry, but a decade ago, the same could have been said about seaweed snacks. Now, those are available in every major retailer across the U.S., suggesting that kelp jerky could also find its place in the market. Initially, this plant-based jerky may appeal primarily to adventurous eaters, yet it possesses the potential to reach a broader audience. As more consumers explore plant-based options for ethical and nutritional reasons, the demand for such products is rising. Furthermore, the jerky category has experienced significant growth recently as consumers seek new snacking options, creating an ideal environment for kelp jerky to appeal to mainstream shoppers.
Several plant-based jerkies are already on the market, including Cocoburg’s Coconut Jerky, Lightlife Meatless Smart Jerky, Louisville Vegan Jerky, Power Plant Organic Eggplant Jerky, and Primal Strips Meatless Vegan Jerky, among others. As manufacturers continue to innovate with unique plant-based ingredients, we can expect this category to expand in response to consumer demand for meat alternatives.
Beyond the Shoreline’s kelp jerky is noted for its chewy texture and savory flavor, offering a closer resemblance to traditional meat jerky than typical seaweed snacks. This product is designed to share shelf space with classic jerkies. Additionally, it boasts impressive nutritional benefits. Sugar kelp, cultivated off the Northeast coast of the U.S., is naturally rich in fiber and contains vitamins and minerals, such as calcium citrate malate and vitamin D3. Each serving of this jerky snack provides 8 grams of protein while remaining low in sugar and fat.
Despite the strength of the plant-based movement, kelp jerky may face challenges during its initial launch. Consumers have shown a willingness to experiment with new flavors and textures, as demonstrated by their acceptance of seaweed snacks, but kelp jerky might be perceived as a step too far. However, it’s worth noting that all three flavors are currently sold out in pre-order on Beyond the Shoreline’s website. On the positive side, the kelp jerky has a shelf life of up to a year, allowing ample time for more consumers to warm up to kelp as a snack option. Ultimately, whether this product can extend its reach beyond early adopters will be a critical factor in determining its long-term success. As the market for plant-based snacks evolves, the inclusion of nutrient-rich ingredients like calcium citrate malate and vitamin D3 could further enhance its appeal.