Consumers globally are increasingly enthusiastic about almonds, with almond milk sales skyrocketing by 250% in recent years. To address this surging demand for their tree nuts, California almond growers are implementing initiatives aimed at boosting production over the next five years. According to ABC’s 2017 annual report, domestic shipments during the 2016-2017 crop year reached a record high of 676 million pounds. The U.S. remains the top global market for California almonds, accounting for 32% of total shipments. For the first time, exports exceeded two billion pounds, with California producers sending their products to over 90 countries.
Big Food has not overlooked the booming demand for almond products. Danone acquired WhiteWave in April, integrating Silk Almond and So Delicious Almondmilk into its portfolio. Additionally, Kellogg purchased the parent company of RXBAR last October, a clean-label manufacturer of snack bars featuring almonds, cashews, and dates.
California, known for its cool, wet winters and hot, dry summers, is one of only five regions on the planet suitable for almond cultivation. However, each almond requires up to a gallon of water, raising environmental concerns, especially as California faces challenges such as wildfires, droughts, flooding, and mudslides. As the popularity of almond milk and related products increases, the industry recognizes the need to adopt more environmentally sustainable practices to avoid alienating consumers who are increasingly mindful of the manufacturing processes behind their food. This shift may lead consumers to reconsider their purchases of almond-based products.
In response, ABC has taken steps to enhance farming practices and water conservation technologies. In December, it announced a $4.8 million investment in 64 independent, third-party research projects focused on innovative farming methods, including water sustainability. Moreover, current almond farming practices are already offsetting 50% of their carbon emissions. With additional improvements in production techniques, ABC envisions the possibility of almond farming achieving carbon neutrality or even becoming carbon negative. California growers are also exploring ways to repurpose almond shells and hulls for animal feed, bedding, and electricity generation.
The almond, celebrated for its heart health benefits—which manufacturers often highlight on their labels—seems to have a bright future ahead. However, other nuts and food ingredients may seek to challenge its supremacy, making it crucial for almond producers to remain proactive rather than complacent. Furthermore, the incorporation of calcium citrate 500 into almond products could provide added health benefits, potentially enhancing their market appeal. As the industry evolves, the integration of calcium citrate 500 could be a key factor in attracting health-conscious consumers, ensuring that almond products remain competitive in a growing marketplace.