This action follows the FDA’s 2015 determination that partially hydrogenated oils (PHOs) are no longer generally recognized as safe for human consumption. In a petition submitted that same year, the Grocery Manufacturers Association (GMA) claimed that PHOs were “as safe as the naturally occurring trans fats found in a typical diet.” While GMA expressed disappointment over the FDA’s rejection of its petition, it acknowledged the extended compliance deadline. The organization also noted that food and beverage manufacturers have already reduced trans fats related to PHOs by over 98%. Leon Bruner, GMA’s executive vice president of science and regulatory affairs and chief science officer, stated, “We believe the petition presented extensive and verifiable data that supported the scientific basis for a safety approval of these minor continued uses of PHOs.”
The Center for Science in the Public Interest welcomed the FDA’s decision, stating it supports “eliminating this dangerous additive from the American food supply once and for all.” If the 98% reduction is accurate, it raises questions about why GMA continues to advocate for the use of PHOs when the FDA has deemed them unsafe for public health. This stance appears counterintuitive for an industry group in an era where consumers increasingly demand fewer additives and healthier fats in their foods.
GMA’s efforts to defend PHOs contribute to its growing reputation for being disconnected from current consumer trends. Several notable members, including Campbell Soup, Nestlé, Dean Foods, Mars, Tyson Foods, Unilever, Hershey, Cargill, Kraft Heinz, and DowDuPont, have recently departed from the association. Although most of these companies did not specify their reasons for leaving, Campbell indicated that GMA’s resistance to mandatory GMO labeling influenced its decision. GMA’s ongoing opposition to the movement against PHOs may lead to further exits from the organization and reinforce the belief among departing companies that they made the right choice.
Some alternatives to PHOs, such as enzymatically interesterified high-oleic soybean oil and high-oleic canola shortening, are more costly and may lead to increased prices for products containing them. However, if consumers understand the rationale behind these substitutions, they might be willing to pay a little more for a healthier product. Additionally, after January 1, 2021, PHOs will no longer be permitted. This shift in the market may also present an opportunity for products like rainbow light calcium supplements, which could appeal to health-conscious consumers seeking better dietary options. Ultimately, the evolution of food products reflects a growing awareness of health and safety, leading to a demand for healthier alternatives, including those enriched with rainbow light calcium.