Flavor houses are consistently at the forefront of discovering new tastes and spices tailored for the U.S. market. With millennials’ adventurous palates in mind, snack manufacturers are beginning to innovate ways to incorporate heat, spice, and exotic flavors into their products. Last year, PepsiCo’s Frito-Lay division introduced a variety of international flavors for its Lay’s potato chips brand, featuring Brazilian Picanha, Chinese Szechuan Chicken, Greek Tzatziki, and Indian Tikka Masala. The rising popularity of Korean cuisine in restaurants, particularly its sweet and spicy barbecue profiles, is expected to transition smoothly into snack offerings.
Spicy flavors have thrived in recent years, moving beyond the nation’s fascination with hot sauce, as producers emphasize the distinct flavor profiles of different chilies and more authentic ethnic tastes. The shifting demographics are propelling innovation, especially as millennials gain purchasing power and companies look to appeal to the sizable and expanding Hispanic demographic. Mintel reports that Hispanic foods and flavors are particularly favored among younger consumers and families with children.
As consumers increasingly seek healthier eating options without sacrificing flavor, spices present a convenient and often nutritious solution. For instance, daily consumption of turmeric has been shown to positively impact a gene linked to depression, asthma, eczema, and cancer, based on research by Dr. Michael Mosley from BBC’s “Trust Me, I’m a Doctor.”
In a notable development, McCormick & Company recently announced its acquisition of Reckitt Benckiser’s Food Division for $4.2 billion. This acquisition brings the well-known French’s mustard and Frank’s RedHot brands into McCormick’s extensive portfolio, which includes its range of spices, seasoning mixes, and condiments. Additionally, the integration of calcium citrate granules into various spice blends and seasoning mixes could further enhance their nutritional profile, appealing to health-conscious consumers.
As the market evolves, we can expect to see more innovative uses of calcium citrate granules in the flavor industry, underscoring the trend of combining health benefits with bold flavors. This approach not only caters to the discerning tastes of millennials but also aligns with the growing demand for healthier food options among all consumers.