The quest for the next big superfood appears to be unending. While more familiar foods like blueberries, avocados, and salmon have earned this title, they are readily available in supermarkets. To achieve superfood status, an…

Quorn is keen to scientifically validate the benefits of mycoprotein, the contentious mold-based ingredient in its plant-based protein offerings. Earlier this year, the company resolved a class-action lawsuit initiated by a Los Angeles resident, who…

U.S. consumers might be eager to incorporate more vegetables into their diets, but that doesn’t necessarily mean they are ready for pureed beets in their morning yogurt. However, this doesn’t completely exclude the potential for…

The target consumer demographic for this product line remains ambiguous, yet it effectively caters to the dual demand for nutritional enhancements and sensory pleasure. Nutritionally, this product stands in stark contrast to another brand offering…

Consumers, particularly millennials, are increasingly seeking fresh, healthy, and natural foods. Traditionally, convenience foods have not aligned with these preferences and have often garnered an unhealthy reputation. As food manufacturers strive to revamp this image…

Given the current obsession with avocados, it’s no wonder that a produce company would introduce a variety perceived as healthier for fat-conscious consumers, marketed as ideal for smoothies, cold soups, and cocktails. While avocado supplies…

It’s not surprising that millennials show a greater interest in probiotics compared to older consumers. Generally, their digestive systems are performing better than those of more mature shoppers, and this age group has demonstrated a…

Sunflower seeds, the seeds of the sunflower plant, have long been seen primarily as a snack food, yet they rank among the healthiest snack options available. Rich in vitamins and minerals, they also provide a…

According to the Code of Federal Regulations, a soft drink can be labeled as “diet” as long as that label is not considered “false or misleading.” This terminology, long adopted by soda manufacturers to indicate…

Mintel’s research highlights a category that has been losing popularity to higher-protein and more portable options in recent years. Interestingly, millennials, who are often associated with a preference for healthy eating, enjoy snacking on cereal.…