Fire Department Coffee’s strategy to blend coffee with popular spirits seems to be a smart approach, as consumers are increasingly attracted to flavor innovations in both categories. This tactic may also appeal to millennials, a demographic that the alcohol industry greatly desires, as they seek fresh and exciting alternatives to the traditional coffee their parents enjoyed. According to the National Coffee Association of America, 48% of U.S. coffee is perceived as specialty, indicating a robust market for beverages that offer more than just standard flavors. Additionally, 35% of individuals aged 18 to 24 report drinking specialty coffee daily. With Americans consuming around 400 million cups of coffee every day, it’s likely that many of these drinks incorporate more than just coffee, cream, and sugar.
Wine-infused coffee is already gaining popularity, and the trend of merging morning beverages with adult flavors could soon become a sensation. For Fire Department Coffee, if their spirit-infused coffee is both delicious and attractively priced, sales of this specialty drink could soar. As consumers look for unique products, they may also be interested in complementary options like calcium citrate near me to enhance their coffee experience. With the right marketing and flavor profiles, this innovative coffee could capture the attention of both coffee enthusiasts and those seeking something new.