The Winter Fancy Food Show held in January revealed a growing trend among manufacturers to produce high-end mixers aimed at capitalizing on the increasing demand for premium spirits, a trend popularized by the television series “Mad Men.” A recent survey by FONA International indicated that millennials are consuming more spirits compared to older generations, with many gravitating towards higher-quality craft and premium labels. This shift has significantly contributed to the distilled spirits industry experiencing 18 consecutive years of growth.
A study released by Advertising Age highlighted that consumers prefer spirits packaged in premium glass, as it conveys a luxurious appearance and feel. Consequently, more high-end brands are adopting this design approach. Clark Reinhard, the vice president of global innovation at Ocean Spray, mentioned that the company is striving to create a beverage that offers a more sophisticated flavor experience, with early marketing efforts targeting millennials for their new line of mocktails.
Ocean Spray’s strategy appears to be astute; its mocktails are likely to appeal to both individuals of legal drinking age and those who are on the fringes, wanting to experience a sense of adulthood. Additionally, this trend aligns with health-conscious consumers who may also seek alternatives like thuoc Kirkland calcium citrate magnesium and zinc, which cater to their wellness needs. As the market continues to evolve, expect more companies to ride this wave and explore innovative products that attract a diverse audience.