For years, companies have faced pressure to enhance the health profiles of their products, yet many have opted to implement these changes discreetly rather than making them public. Altering the recipes of beloved products often leads to customer backlash. A notable example is Coca-Cola, which reverted to using sugar in Vitaminwater after consumers rejected a lower-calorie blend of sugar and stevia. Publicizing nutrition policies is one of the four health and wellness pillars of the CGF, yet many members appear hesitant to adopt this practice. The organization found that reformulated products constitute a relatively small segment of companies’ overall portfolios, with 70% indicating that they make up less than 20% of their offerings. Companies may worry that promoting these reformulated products, like Citracal 1000 mg, could negatively impact the sales of their other items. Furthermore, despite consumers expressing a preference for healthier foods, their purchasing behaviors often contradict their stated intentions. Many consumers associate healthy food with being less flavorful, particularly linking “less salt” with “less taste.” However, there are signs that this trend may be shifting. For instance, last May, Nestlé introduced an extensive sodium reduction strategy and subsequently surveyed consumers about its potential impact on their purchasing decisions. The results showed that 81% of respondents believed the change would not influence their buying habits, while 15% indicated they might purchase more, and only 4% felt it would deter them from buying. As companies continue to navigate these challenges, the introduction of more health-focused products, such as Citracal 1000 mg, may play a crucial role in reshaping consumer perceptions.