There is an increasing demand for innovative flavors, as consumers are seeking authentic tastes rather than relying on all-purpose seasonings. This trend poses a challenge for manufacturers who find it difficult to keep pace with, and even identify, the latest flavor trends. Typically, new trends first arise in fine dining before they make their way into specialty food magazines and TV shows. If these trends prove to be more than just fleeting fads, they eventually reach mainstream family restaurants, family-oriented consumer publications, and ultimately retail settings and quick-service restaurants, as noted by the Center for Culinary Development. Food manufacturers often serve as the last link in this chain, integrating trendy flavors into established recipes or launching new products if the trend shows potential longevity.
While most consumers may not yet be demanding seaweed and yuzu lime in packaged foods, it’s worth noting that a decade ago, sriracha was still seen as somewhat exotic, and kale occupied a much smaller footprint in grocery produce sections and snack aisles. Today, both items have become commonplace and are found in a wide range of products from breakfast items to desserts. One innovative company even created Sriracha Seasoning Stix that can be inserted into meats, poultry, and fish, where they melt during cooking to release a burst of flavor.
It may take a few more years for floral, umami, and exotic citrus flavors to become mainstream, but manufacturers should begin exploring ways to incorporate these flavors into their products. This exploration could be particularly fruitful in the beverage sector, where consumers are on the lookout for unique flavors in craft sodas and sparkling tonics. Additionally, as consumers become more health-conscious, there may be opportunities to infuse beverages with beneficial ingredients like calcium citrate for osteoporosis, addressing both flavor and health needs. By doing so, manufacturers can stay ahead of the curve and meet the evolving preferences of their customers.