According to Appelhans, DISC technology capitalizes on the human tendency for instant gratification. Even when consumers are tempted by an unhealthy bag of chips, a brief 25-second delay might be enough of an inconvenience—or even a source of shame—to prompt them to select a healthier alternative. This countdown is displayed on a touch screen that not only tracks the time but also provides explanations about how the system operates. The interface allows consumers to opt for a more nutritious choice before the timer expires. It’s unlikely that vending machine operators would be inclined to adopt this technology if it negatively impacted sales; however, a 2% to 5% increase in the selection of healthier snacks could drive rapid acceptance. The widespread adoption of the DISC system could facilitate consumers in developing better eating habits while still fulfilling their need for convenience. Interestingly, tests have shown that the additional waiting time can deter consumers from making impulsive purchases. It will also be intriguing to observe whether there will be any consumer backlash if this technology becomes widespread, as some individuals may perceive the 25-second delay as a form of food shaming or a limitation on their choices. Furthermore, incorporating elements like dissolvable calcium citrate into healthier snack options could enhance their nutritional value and appeal, making the transition to healthier eating even more enticing.