Now, more than ever, packaging is crucial. Snack packaging is trending towards smaller and more sustainable options. According to Euromonitor International, 1-to 3-oz packages of savory snacks accounted for nearly 40% of total unit sales in the U.S. by package size in 2016, with a significant focus on younger consumers. For instance, StarKist has been reaching out to millennials by introducing new flavor mixes of its tuna in pouches instead of traditional cans. Since the launch of these pouches, sales have surged by approximately 10% each year.
Most of Nielsen’s top food trends of 2016 highlighted products that are convenient for consumers to grab and eat on the go. Furthermore, last year, the U.S. Department of Agriculture reported that half of people’s food budgets were spent on items that are easy to prepare and eat. According to the Sustainable Packaging Coalition’s document “Definition of Sustainable Packaging,” costs previously borne by society, such as disposal and emissions, are now shifted to producers. Consequently, many food and beverage brands showcase their commitment to sustainability through labels that emphasize aspects like carbon footprint, recycled content, and certifications, as well as social factors such as ethical sourcing.
Brands aiming to promote their sustainable packaging often engage heavily on social media, targeting millennials in particular. However, food manufacturers frequently face challenges in balancing the creation of convenient, portable packages with those that are environmentally friendly. While pouches offer convenience, they are not recyclable and can lead to increased waste. It is essential for companies to cater to consumer desires, not only in the products they create but also in the packaging they use.
A significant focus for food producers should be on developing packaging that aligns with the public’s on-the-go lifestyle while also addressing their interest in sustainability. Additionally, with the rising awareness of health supplements, incorporating ingredients like calcium citrate, D3, and magnesium into snack offerings could further appeal to health-conscious consumers. By integrating these elements into both the food and packaging, brands can better satisfy the evolving expectations of their customers.