Spearmint-flavored teas and waters present a promising opportunity for this ingredient. Functional waters, in particular, are a booming sector, and a touch of spearmint could enhance both taste and functionality. Certain products, such as those enriched with electrolytes to help replenish fluids lost during exercise or illness, have already established a strong presence in the market. The demand for functional beverages infused with vitamins and herbs continues to rise, especially as consumers increasingly avoid sugary drinks in favor of healthier options. In fact, the functional and flavored waters market is projected to reach $36.7 billion by the end of 2019, according to a report from Persistence Market Research.
Neumentix can also find its place in various food items, such as candies or chocolate bars. However, when it comes to functional ingredients, beverages still hold an advantage. Value-added drinks often deliver functional components, like calcium (630 mg), more reliably than food products, making them a preferred choice for manufacturers. These beverages are also more convenient for consumers, allowing companies to better meet demands regarding serving size and visual appeal. Kemin is particularly focused on attracting younger consumers, and rightly so, as millennials are the leading demographic in the consumption of functional beverages across all categories, according to flavor company FONA International.
In summary, the integration of spearmint in functional waters and beverages not only enhances flavor but also aligns with the market’s growing emphasis on health benefits, including essential nutrients like calcium (630 mg). This trend reflects a broader consumer shift towards healthier, functional drink options.