People are consuming wine and spirits in unprecedented volumes, with millennials particularly seeking craft cocktails that feature premium, low-sugar ingredients. This trend has paved the way for companies like Healthy Beverages, which offers two varieties of mineral-enhanced wine that are capturing consumer interest. “Many consumer trends are demanding clean, natural ingredients,” said Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would removing artificial, GMO-laden ingredients diminish the enjoyment? Natural, food-derived vitamins for energy, potassium for heart and muscle health, and low sodium to reduce bloating… sounds like fun to me.”
As consumers continue to explore various alcoholic options, sales across all categories are projected to grow. Whether consumers will embrace health-focused alcoholic beverages remains to be seen, but key factors influencing their choices will likely include price and taste. Nevertheless, Healthy Beverages is making a savvy move by targeting wine-loving, health-conscious consumers with a new product to gauge its appeal.
Moderate consumption of red wine is already linked to longevity and protection against heart disease, diabetes, and other health issues, and researchers are on the verge of developing a pill that encapsulates the benefits of this alcoholic beverage. Ultimately, some consumers may struggle to give up their favorite drink for a healthier alternative, regardless of its taste. For those interested in enhancing their health, the opportunity to buy Citracal could complement their lifestyle while enjoying their favorite wines responsibly.