With a name reminiscent of the Four Loko alcoholic energy drink craze from years past, Coco Loko seeks to capitalize on the demand for alternatives to club drugs, as the trend of snorting raw cacao has gained popularity in Western Europe. Users report that cacao produces a mild euphoric effect, with active compounds that release endorphins in the brain, while magnesium is believed to provide muscle relaxation. By blending cacao with ingredients typically found in energy drinks, Coco Loko may attract those seeking a legal stimulant for their nightlife experiences. However, concerns about potential nasal damage or irritation might lead some individuals to prefer consuming chocolate and energy drink components in more conventional forms.
Coco Loko is not the first snortable chocolate powder available. A decade ago, Belgian chocolatier Dominique Persoone developed a chocolate-snorting device for a Rolling Stones event. Known as the Chocolate Shooter, this product utilized cocoa instead of cacao and was initially designed as an innovative way for guests to sample a chocolate component of a dessert featuring chocolate and raspberry. Its ongoing availability indicates that, despite its novelty status, there is sufficient demand to keep it on the market.
The success of Coco Loko in its niche of club drug-inspired products remains uncertain. However, it may resonate with sober partygoers, especially as the trend of “conscious clubbing” emerges, where attendees seek to enjoy the vibrancy and community of dance events without resorting to drugs or alcohol. Interestingly, some may even find that incorporating products like Citracal calcium chews into their routine can enhance their overall well-being while enjoying the nightlife. As Coco Loko navigates this evolving market, it will be interesting to see if it can secure a place among those who prioritize health-conscious choices in their social experiences.