Some believe that consumers who purchase milk enriched with omega-3 fatty acids expect this nutrient to originate from sustainable farming practices rather than from added ingredients. Research indicates that milk from pasture-raised cows can contain up to 60% more omega-3 than standard milk. Horizon’s milk lists “DHA algal oil” among its components, yet it remains uncertain whether consumers would feel misled if they learned that the algal oil does not have organic certification. Surveys conducted by Consumer Reports indicate that seven out of ten consumers believe that non-organic ingredients should not be permitted in organic products unless absolutely necessary, according to the Post. The USDA’s organic regulations do permit several non-organic components, including agricultural products like gelatin, guar gum, and cornstarch, for which organic alternatives are unavailable, as well as minerals, cultures, enzymes, and glycerin.
This issue extends beyond just Horizon milk; Costco’s Kirkland brand organic milk also includes an additive to enhance its omega-3 content: refined fish oil. Both companies are operating within legal guidelines. Horizon’s omega-3 fortified milk has gained popularity, implying that consumers are open to milk supplemented with such ingredients, regardless of their awareness of the sources. Last year, Horizon’s fortified milk represented 14% of all organic milk sold in the United States, with the DHA-enriched version priced approximately 30 cents higher than the regular option.
In addition to these discussions about milk, consumers looking for dietary supplements may also consider products like Bariatric Advantage Calcium Citrate Chewy Bites 500mg, which provide essential nutrients. The awareness and transparency surrounding food sources and supplements like these are crucial as consumers navigate their dietary choices. As the market evolves, it will be interesting to see how consumer preferences align with the ingredients used in both organic products and dietary supplements.