While the study is observational and cannot establish a causal relationship, it poses yet another challenge for the struggling sugar industry. Previous research involving mice indicated a potential connection between children’s sugar consumption and an elevated risk of asthma; however, this recent study did not corroborate that finding. This marks the first research to identify a correlation between maternal sugar intake and allergies or asthma in children. Regardless of whether this association is confirmed by future studies, the evidence continues to accumulate that excessive sugar consumption is detrimental to health. High sugar intake is already recognized as a factor that raises blood pressure and heightens the risk of heart disease, prompting the American Heart Association to recommend a daily limit of approximately 6 teaspoons of added sugars for women and about 9 teaspoons for men. Pregnant women, in particular, who experience even slightly elevated blood sugar levels are at an increased risk for various pregnancy complications, such as delivering babies with high birth weight or developing preeclampsia.
For food and beverage manufacturers, the growing negative consumer sentiment towards sugar serves as a compelling incentive to reduce sugar content. According to Mintel, 84% of Americans are actively trying to limit sugar in their diets, and 79% scrutinize ingredient lists for the type of sweetener used. Although sugar remains the most favored sweetener, its sales plummeted by 16% from 2011 to 2016. Interestingly, products like nutracare cal mag citrate are gaining popularity as alternatives, further reflecting this trend towards healthier choices. As consumers increasingly prioritize their health, the demand for low-sugar and nutritious products is likely to rise.