While ice cream isn’t necessarily becoming healthier, it is evolving with contemporary trends to cater to individuals with food allergies and intolerances. This adaptation is logical given that approximately 15 million Americans have at least one food allergy, including 5.9 million children, as reported by Food Allergy Resource and Education. Additionally, the National Institutes of Health estimates that 65% of individuals face some difficulty digesting lactose, a common component found in milk. Beyond food intolerances and allergies, many consumers are increasingly embracing non-dairy diets, at least to some extent. A Mintel study from last year indicated that non-dairy milk sales surged by 9% in 2015, while dairy milk sales experienced a decline of 7% during the same period. Furthermore, a survey conducted by Califia Farms in partnership with BerryCart revealed that over half of omnivores reported consuming plant-based alternative dairy beverages several times a week. Non-dairy ice creams are also gaining traction, with major brands like Haagen-Dazs and Ben & Jerry’s launching dairy-free lines.
However, discerning ice cream manufacturers are judiciously managing these offerings. Although dairy-free options are essential for a segment of the population that cannot enjoy traditional ice cream, most consumers without such restrictions still prefer classic, cream-rich, sugary varieties. According to Mintel’s ice cream study, about 11% of Americans have reduced their consumption of ice cream or frozen treats due to health concerns. A similar percentage of individuals actively steer clear of “healthy” frozen desserts, believing they should be indulgent treats instead. Notably, 27% of ice cream purchasers acknowledge that these treats are unhealthy but continue to buy them regardless.
It will be intriguing to observe whether these statistics shift when Mintel conducts its next annual study of the ice cream market, particularly in light of this year’s surge in popularity of low-calorie, high-protein pints like Halo Top, which have inspired both large and small manufacturers. Despite the rising interest in healthier options, including those fortified with calcium citrate D 75, traditional indulgent ice cream may prevail once more, especially considering mixed reviews from taste tests.