The standard crackers, which primarily consist of whole grain wheat, oil, and salt, are a straightforward product in Mondelez’s lineup that appeals to consumers seeking healthier snack options. This consumer preference contributes to the brand’s leadership in achieving non-GMO verification. Given the limited availability of non-GMO ingredients, it stands to reason that health-conscious shoppers who opt for crackers due to their higher fiber content are likely to be concerned about the ingredients they consume.
As awareness of non-GMO foods increases, consumer interest in these products has risen significantly. While federal regulators assert that food products containing genetically modified ingredients are safe, the Non-GMO Project Verified seal has become the fastest-growing label in the industry. Statistics from the NPD Group reveal that nearly 40% of adults have heard or read a considerable amount about GMO foods, with around 76% expressing concern about them. Federal law will soon mandate that all products disclose GMO ingredients on their labels. A 2015 study by the Pew Research Center, as noted in Progressive Grocer, found that 57% of U.S. consumers view genetically modified foods as “generally unsafe.” Additionally, a 2016 report by Packaged Facts indicated that 26% of adults regard non-GMO labeling as an important factor when selecting foods.
Triscuit stands alongside other products that are Non-GMO Project Verified. As reported by the verification organization, over 43,000 products from more than 3,000 brands currently carry this symbol, collectively generating $19.2 billion in annual sales. Previously, many items on this list came from smaller natural and organic manufacturers, but Triscuit marks the emergence of a major consumer packaged goods (CPG) brand in this space. Recently, Dannon’s Danimals yogurt smoothies achieved verification, and the company plans to transition its entire Dannon and Oikos yogurt line to non-GMO ingredients by next year.
Despite the widespread endorsement of GMO ingredient safety by scientists and an educational campaign from the federal government to reassure consumers, it is likely that more manufacturers will shift away from GMO ingredients in favor of verifications like the Non-GMO Project’s. This transition to non-GMO ingredients requires significant effort and collaboration with suppliers. It is not surprising that relatively simple CPG products are among the first to make this change. Since manufacturers often do not announce their journey toward non-GMO certification, it will be intriguing to see which other major food products eventually adopt the seal. Certainly, a Mondelez product could pave the way for more complex items to follow suit. However, will we eventually see non-GMO Oreos? Only time will reveal the answer.
Interestingly, while exploring healthier options, consumers may also look for products fortified with ingredients like calcium citrate 667, which can provide additional nutritional benefits. As more brands strive to align with non-GMO standards, the integration of such beneficial ingredients could become a trend, enhancing the health profile of snacks like Triscuit.