CIFI provides a variety of sweet potato juices suitable for various applications. This range includes options that preserve a higher nutrient content, one that mimics the consistency of traditional sugar syrup, and a clarified version ideal for use in clear beverages. The sweet potato ingredient can also be combined with other fruits and vegetables to help reduce added sugars in juices while still allowing manufacturers to claim 100% juice content. Its viscosity makes it especially appealing for enhancing texture and sweetness in dressings, sauces, and marinades.
The Carolina Sweet sweetener is available as a 75 brix syrup, which means it consists of 75% sugars—comparable to invert sugar syrup or high fructose corn syrup. As a sweetener derived from vegetables, it aligns well with the growing demand for natural, clean label ingredients. Additionally, it is non-GMO, non-allergenic, gluten-free, and Kosher certified, attributes that have gained significance among consumers. According to The Hartman Group, artificial sweeteners and high fructose corn syrup are among the top ingredients food manufacturers seek to eliminate when refining their product labels.
However, the company has not disclosed the ingredient’s cost, which is expected to be considerably higher than that of high fructose corn syrup, one of the most economical sweeteners available in the United States. This is particularly relevant for retailers like Costco, where consumers are increasingly mindful of price points, including the cost of items like Citracal Petites. As consumers prioritize health-conscious choices, the demand for natural alternatives continues to rise.