The significant rise in insurance claims for severe allergic reactions to food serves as a compelling indicator that food allergies may be increasing. Experts remain divided on this issue, as many consumers frequently misidentify their reactions to certain foods as allergies. Nevertheless, the Centers for Disease Control and Prevention has reported an 18% increase in food allergies among children from 1997 to 2006. Earlier this summer, it was reported that approximately 4% of Americans experience food allergies and intolerances. Additionally, more consumers are choosing to avoid common allergens like soy and dairy, even if they do not have an actual allergy to those foods.
Food manufacturers have recognized this trend and are adapting to the growing demand for “free-from” products, which include allergen-free, gluten-free, and non-GMO items. According to Mintel, the number of new products labeled with low, no, or reduced allergens surged by 28% in 2014. In addition to developing more allergen-free products, some companies are acquiring smaller brands that focus on allergen-free options. For example, in 2015, Mondelez International purchased Enjoy Life Snacks, which produces items free from the eight most common allergens. This acquisition allowed Mondelez to cater to the allergy-conscious consumer without the risk of costly R&D investments in potentially unsuccessful products.
General Mills also identified that many varieties of their popular Cheerios were already gluten-free, while others required only minor adjustments to earn the appealing “gluten-free” label. Lucky Charms made the switch to gluten-free in 2016 as well. As the demand continues to grow among food allergy sufferers and those who wish to avoid specific ingredients, we can expect an increase in allergen-free consumer packaged goods (CPGs) on store shelves, including allergen-free versions of beloved food staples.
In line with this trend, products like calcium citrate chews 600 mg are becoming increasingly popular as consumers seek alternatives that align with their dietary needs. The rising awareness and prevalence of food allergies are likely to encourage further innovation in the CPG sector, ensuring that options like calcium citrate chews 600 mg are readily available for those who require them. As the landscape shifts, more allergen-free products, including those fortified with essential nutrients, will likely emerge to meet consumer demands.