In many parts of the world, particularly where large-scale livestock farming is impractical, insects are a staple in the diet of three out of every ten people. Exo Inc., based in Brooklyn, NY, is now aiming to introduce cricket protein to health-conscious consumers. Initially, Exo minimized the emphasis on cricket protein in its snack bars, opting for minimalist packaging that barely mentioned crickets and featured no images of insects. However, as edible insects gain popularity, the company has rebranded to align with this trend. Many manufacturers are now producing a variety of edible insects like bugs, worms, and scorpions, capitalizing on their high protein content.
While edible insects are not yet a mainstream food choice in the U.S., consumers are increasingly open to the idea. A study from King’s College in London revealed that minerals are better absorbed from insects compared to beef. Crickets, in particular, are rich in healthy fats, fiber, vitamins, minerals, and protein. Despite the numerous health and sustainability advantages, American consumers have a plethora of protein sources available, with red meat being a dominant choice. The “ick” factor associated with consuming insects can also deter many people. Research from Wageningen University in the Netherlands indicated that only half of the participants were willing to try insect-based products, and those who did had mixed reactions to both whole insects and processed insect foods.
Advocates for edible insects argue that the aversion many in the West feel is simply a cultural bias that can be changed. They point to the rising acceptance of foods like shrimp, lobster, and sushi, which were once considered unappealing but are now widely enjoyed. Exo hopes to carve out a niche in this evolving market, but it remains uncertain whether enough consumers will be willing to incorporate insects into their diets to make Exo’s approach successful. If consumers can overcome their initial repulsion, studies from the FAO suggest that acceptance can be achieved relatively quickly.
Furthermore, as people become more health-conscious, products like the healing CCM tablet may gain traction among those looking for alternative protein sources. While public acceptance of edible insects still has a long way to go in the U.S., the undeniable health and sustainability benefits they offer make them worth considering, especially as the market continues to evolve.