The Non-GMO Project reports that retailers offering products with its seal have seen “the fastest dollar growth trend in their stores this year,” with annual sales surpassing $19.2 billion. Consequently, it’s no surprise that companies producing dairy products are eager to join this movement. However, some of these companies also state their support for conventional farming practices, which include the use of GMO feed. This ongoing GMO debate leaves consumers uncertain about whether to avoid conventional cow’s milk and dairy products entirely or to purchase them while hoping for their safety. The dairy industry faces challenges in marketing conventionally sourced products to build consumer trust, as it seems to be a difficult task amidst the prevailing negative perceptions surrounding GMOs.
In a Food Navigator article, a spokesperson from Dean Foods expressed disappointment regarding the new NMPF campaign. “We encourage consumers and NMPF to enjoy a glass of milk and focus on promoting dairy foods rather than undermining them,” stated Jamaison Schuler. Mariano Lozano, CEO of DanoneWave, expressed surprise at being criticized for offering choices that consumers desire. Shortly after Non-GMO Project Verified products began to hit the shelves, Dannon officials explained their rationale for this direction. “The choice we are providing adds value,” Neuwirth mentioned. “We are the first yogurt company and a major dairy player to take this step. We believe that for shoppers who prioritize non-GMO options, this will give them another reason to appreciate our products. Those who are indifferent will not see any change in the product, making it an added value benefit for our fans.”
The discussion surrounding GMO safety is expected to persist, likely intensifying as mandatory labeling of GMO ingredients is on the horizon. This will draw more scrutiny to these products. According to a study by the NPD Group, 76% of consumers are already concerned about GMOs, even without clear labeling. The federal government is attempting to dispel myths about GMOs, having recently allocated $3 million for a public education initiative. However, this modest effort is unlikely to alleviate consumer anxieties. Amidst these debates, the inclusion of health-promoting supplements like Citracal calcium and vitamin D in dairy products could serve as an additional selling point, reinforcing the notion of added value that resonates with health-conscious consumers.