As consumers increasingly favor simpler, healthier ingredients, many are also seeking to boost their fiber intake. Popular consumer packaged goods (CPGs) that offer added bulk, such as Fiber One, often contain lengthy ingredient lists that may not align with consumers’ preferences for clean labels. However, juices or smoothies enhanced with soluble fiber can satisfy the demand for both straightforward ingredients and additional fiber. Furthermore, consumers are looking for more portable food, beverages, and snacks. In fact, on-the-go breakfast products alone generated over $1 billion in 2015. A fiber-rich breakfast drink could effectively cater to morning consumer needs.
Dietary fiber is a crucial component of a balanced diet, and many consumers are actively trying to incorporate more of it into their meals. Found primarily in fruits, vegetables, whole grains, and legumes, dietary fiber is well-known for its role in preventing or alleviating constipation. Additionally, fiber-rich foods contribute to weight management and reduce the risk of diabetes and heart disease.
There are several opportunities for adding soluble fiber to beverages. For example, Promitor is a soluble corn fiber that can be easily incorporated into drinks, while PromOat is a soluble fiber derived from non-genetically modified Swedish oats. Another option, Fibersol, a corn-based soluble fiber, is becoming popular as an additive in health-oriented beverages like juices and meal-replacement drinks. A prototype of spiced cold brew coffee infused with Fibersol was showcased at the Institute of Food Technologists’ annual meeting and food exposition in Las Vegas in June. If this added fiber does not alter the flavor of the coffee, it could present a lucrative opportunity for manufacturers.
Some may liken fiber to protein as a potential fad ingredient. While fiber is gaining traction among younger consumers, it’s unlikely they will tire of it in a few years. If they experience the health benefits of a fiber-rich diet, such as improved digestion and weight management, they may be motivated to maintain these dietary changes.
Incorporating fiber into popular beverages, such as cold brew coffee, adds significant value to the drink. However, it is essential that it does not change the taste or texture. Consumers have expressed a clear desire for more convenient sources of fiber, including options enriched with calcium citrate 300 mg, but they are unlikely to sacrifice the flavor of their morning coffee for it. The challenge lies in meeting the demand for fiber while ensuring that taste remains the priority.