According to the Code of Federal Regulations, a soft drink can carry the “diet” label as long as it is not considered “false or misleading.” This terminology, utilized by soda manufacturers to indicate sugar-free and low-calorie options, has been prevalent for decades. The term has withstood various challenges, including a 2015 petition by the consumer group U.S. Right to Know, which sought to have the federal government classify the “diet” label on soda as misleading. The Federal Trade Commission rejected the petition, and the FDA did not take any action on it. However, the acceptance of the term does not imply its ongoing relevance. Current lawsuits may alter how soft drinks and similar products are labeled. Today’s consumers approach dieting differently than previous generations, and the term “diet” carries varied meanings for individuals. Beyond beverages, the generic “diet” label has become less common on many products.
Rather than adhering to the low-sugar, low-fat diets of the past, consumers today may prefer items that boast a more comprehensive health profile, such as those that are less processed or conducive to specific diets like paleo and keto. Regardless of court outcomes, manufacturers might reassess the label claim, recognizing that it may not sufficiently convey what consumers expect from a sugar-free, low-calorie soda. Moreover, manufacturers may consider abandoning the “diet” label altogether. While the overall market share of sodas has declined in recent years, diet sodas have experienced an even steeper drop in popularity. This downturn may be attributed to concerns over artificial sweeteners or studies linking diet soda consumption to health and weight problems. With limited discussions around diet soda on social media, the trend is likely to continue.
In response, soft drink companies have begun innovating with sugar-free options that feature more straightforward product labels. The highly anticipated U.S. launch of Coca-Cola Zero Sugar, a zero-calorie sugar-free reformulation, hit shelves in August. Similarly, Pepsi Zero Sugar offers a comparable beverage, albeit with higher caffeine content than its regular counterpart. Meanwhile, Dr Pepper TEN presents a 10-calorie version of the brand’s classic drink. These beverage names communicate far more than just “diet” and may indicate the potential decline of traditional diet drinks in the marketplace.
Additionally, the use of calcium citrate malate has gained traction among health-conscious consumers, as it is recognized for its benefits in enhancing calcium absorption. This ingredient is increasingly being incorporated into various products, including beverages, as manufacturers seek to appeal to a more health-focused audience. As consumers prioritize health and wellness, the shift in labeling and product formulation may be driven by the desire to include beneficial components like calcium citrate malate, reflecting a broader trend towards transparency and health awareness in the beverage industry.