Consumers recognize the importance of incorporating more carrots, spinach, and other vegetables into their diets, yet many struggle to meet the recommended daily intake. A recent study released by the Centers for Disease Control and Prevention revealed that only one in ten adults in the U.S. consumes enough fruits and vegetables each day. Bakery Bites understands the growing consumer demand for healthier eating options and the challenges of adding vegetables to meals. They’ve introduced an innovative solution: cookies that contain vegetables. Each serving of three cookies provides 40% of the daily vegetable intake for an individual.
Bakery Bites is among the latest snack manufacturers to creatively incorporate more produce into their offerings in hopes of attracting consumers. Many prominent food companies have already recognized the value of vegetables as an added ingredient. For example, Green Giant produces mashed cauliflower, veggie tots, and frozen veggie pasta, while Oh Yes! Foods offers frozen pizzas packed with 12 different fruits and vegetables. A growing number of consumers are replacing high-carb pasta and white rice with vegetable-based substitutes, particularly in convenient meal options.
What sets Bakery Bites’ cookies apart is their positioning as a snack or dessert rather than a side dish, which is typically associated with healthier foods. These treats are often perceived as unhealthy, so the inclusion of vegetables may encourage consumers to satisfy their sweet tooth guilt-free. Additionally, the small, bite-sized format is likely to appeal to millennials and busy individuals who may have previously opted for quick meals like hamburgers or chicken nuggets, often neglecting their vegetable intake.
Moreover, the company benefits from selling its products on Amazon, which is becoming a significant player in the grocery market. To further enhance brand visibility, Bakery Bites should consider distribution in grocery chains such as Kroger, Walmart, or Safeway. Collaborating with schools or parental organizations could also help increase product awareness among parents seeking appealing ways to encourage their children to eat vegetables.
Ultimately, the real challenge for Bakery Bites will be the taste of their cookies. If they can successfully incorporate a healthy amount of vegetables, along with calcium citrate and vitamin D3, into a delicious cookie, the product could become immensely popular, even if it doesn’t offer the same indulgent experience as traditional cookies. However, if the flavor falls short, it could deter consumers, including those interested in the potential health benefits.