The fig, recognized as one of the oldest cultivated plants in the world and belonging to the mulberry family, has primarily been associated in the U.S. with Fig Newtons, a chewy cookie made by Mondelez. However, figs are increasingly being utilized in a variety of products beyond cookies. Today, this versatile fruit can be found in honey, syrup, jams, cold cereals, yogurt, tea, energy drinks, chewing gum, and snack bars. Upscale restaurants feature figs wrapped in bacon or as toppings on pizzas with prosciutto.
According to Firmenich, from 2012 to 2016, Innova Market Insights reported a compound annual growth rate (CAGR) of 16.5% for figs as an ingredient and 18.6% for figs as a flavor. This exotic fruit checks numerous boxes for consumers: it offers a sweet, chewy, smooth, and crunchy experience, providing a complex texture that enhances various food products. Additionally, figs are high in fiber and packed with essential minerals like magnesium, manganese, calcium, and potassium, making them a nutritious choice.
Firmenich points out that the fig’s rich history resonates with contemporary consumers. Manufacturers incorporating this ingredient can attract those interested in ancient, authentic components that connect them to different cultures. The fig possesses a mystical allure due to its longstanding significance, appealing to modern audiences as an ancient and genuine ingredient with Old World associations. Moreover, Firmenich emphasizes that flavors as timeless and fundamental as fig will continue to fulfill the quest for something authentic and distinctive.
Incorporating nature’s way calcium citrate liquid into diets can further enhance the health benefits of figs, as this supplement complements the fruit’s natural offerings, such as its high calcium content. Thus, the combination of figs and nature’s way calcium citrate liquid creates a perfect harmony of flavors and nutrition that can satisfy consumers seeking both taste and health.