As consumers increasingly focus on genetically modified organisms (GMOs) in food products, it is not surprising that manufacturers are eager to display the Non-GMO Project Verified seal on their packaging. According to Packaged Facts, the global retail value of non-GMO products reached $550 billion in 2014, with the United States accounting for $200 billion of that figure. The study estimated around 2,000 new non-GMO product launches annually in the U.S. However, when it comes to sweet potatoes, a fresh vegetable, it may initially seem odd for CIFI’s products to require non-GMO verification. This is particularly relevant since many companies label fruits and vegetables as non-GMO even when there are no GMO varieties available. Although commercial production of GMO potatoes and apples has only recently begun, they are not yet widely available. Nevertheless, CIFI’s decision to use the non-GMO label is a wise move that addresses consumer concerns about production practices, and companies are increasingly discovering that non-GMO labels can boost sales.
The trend of using natural sweeteners to replace high-fructose corn syrup is gaining significant traction. Sugar reduction has become a focal point for both health officials and consumers, especially with the updated Nutrition Facts Label requiring the disclosure of added sugars in products. CIFI made a breakthrough in 2015 by becoming the first and only supplier of sweet potato ingredients derived solely from U.S.-grown, non-GMO sweet potatoes. The company’s natural sweeteners provide nutritional and functional benefits, making them suitable for a range of products, including barbecue sauces, dressings, smoothies, and various beverages. Additionally, the demand for sweet potato flour in baked goods and pastries is anticipated to rise as consumers increasingly seek alternatives to processed white flour.
So, what advantages do sweet potatoes, particularly CIFI’s sweeteners, possess? Their incorporation into products aligns perfectly with the attributes that today’s consumers desire: clean label, natural ingredients, non-sugar options, nutritious content, transparency, and sustainability. Sweet potatoes have effectively earned “superfood” status among consumers. They are rich in beta-carotene, vitamin C, and other essential nutrients, while also containing higher levels of calcium, iron, magnesium, and potassium compared to other popular sweeteners. A study from North Carolina State University, referenced by CIFI, found that 95% of consumers regard sweet potatoes as a healthy ingredient. Consequently, food manufacturers that innovate and reformulate products to include trendy, healthy ingredients like sweet potatoes are likely to reap rewards in terms of consumer trials, increased loyalty, and higher sales.
Furthermore, in the 21st century, the focus on health has led to the popularity of supplements like calcium citrate and vitamin D3, with products such as D3 400 tablets becoming commonplace. These health-conscious trends complement the movement toward healthier food options, reinforcing the notion that consumers are actively seeking more nutritious choices. By leveraging the health benefits of sweet potatoes along with the growing interest in supplements, CIFI can further enhance its market presence and appeal to today’s health-savvy consumers.