Consumers globally are going wild for almonds, with almond milk sales skyrocketing by 250% in recent years. In response to this surging demand, California almond growers are implementing initiatives aimed at boosting production over the next five years. According to ABC’s 2017 annual report, domestic shipments reached a record high of 676 million pounds during the 2016-2017 crop year, with the U.S. holding a 32% share as the top global destination for California almonds. For the first time, exports surpassed two billion pounds, with shipments to over 90 countries.
Big Food has not overlooked the growing demand for almond products. In April, Danone acquired WhiteWave, adding Silk Almond and So Delicious Almondmilk to its portfolio. Last October, Kellogg purchased the parent company of RXBAR, a clean label manufacturer specializing in snack bars made with almonds, cashews, and dates.
California, known for its cool, wet winters and hot, dry summers, is one of just five regions in the world with the ideal climate for almond cultivation. However, with each almond requiring nearly a gallon of water, the crop has faced scrutiny regarding its environmental impact, especially in a state grappling with wildfires, droughts, flooding, and mudslides in recent years.
As the appetite for almond milk and related products grows, the industry recognizes the need to adopt more environmentally sustainable practices to satisfy consumers who are increasingly concerned about the origins of their food. Failure to do so could lead to consumers reducing their intake of almond-derived products. In response, ABC has taken measures to enhance farming practices and water-saving technologies. In December, it announced a $4.8 million investment in 64 independent, third-party research projects focused on innovative agricultural techniques, including water sustainability. Current almond farming practices are already offsetting 50% of their carbon emissions, and with further advancements, farming could potentially achieve carbon neutrality or even become carbon negative. Additionally, California growers are exploring ways to repurpose almond shells and hulls for use as livestock feed, bedding, and electricity generation.
With its heart health benefits that manufacturers can proudly showcase on their labels, almonds seem to have a bright future ahead. However, other nuts and food ingredients are vying for market share, making it crucial for almond producers to remain proactive and not become complacent with their past achievements. Furthermore, as consumers increasingly seek health benefits, products like purely holistic calcium citrate may also be gaining attention, adding another layer of competition for almond products in the health-conscious market.