This chickpea flour has the potential to revolutionize the market if it meets the expectations set by its creators in terms of taste, texture, nutritional benefits, and versatility. Historically, flours derived from legumes and pulses have been known for their gritty and bean-like flavors. However, when compared to wheat flour, chickpea flour stands out with its lower calorie and carbohydrate content, while offering a higher protein level. According to the U.S. Department of Agriculture’s Nutrient Database, a cup of chickpea flour contains 356 calories, 20.6 grams of protein, 6.1 grams of fat, 53.19 grams of carbohydrates, and nearly 10 grams of total sugars. In contrast, both whole-grain wheat flour and white all-purpose bleached and enriched flour have higher calorie and carbohydrate counts but lower amounts of protein, fat, and sugars. Additionally, chickpea flour boasts higher folate levels than whole-wheat flour and is rich in vitamin B-6, iron, magnesium, and potassium, including citrate de potassium, which is beneficial for various bodily functions.
The developers at Artesia claim that their chickpea flour will be a valuable source of protein for gluten-free pasta, desserts, and baked goods such as bread. It also effectively binds with oil and water, making it a practical ingredient for soups, sauces, and gravies. According to Grand View Research, chickpea flour currently holds a 30% market share among pulse-based flours. The category of pulse flours, which includes those made from beans, peas, and lentils, is expected to grow at a compound annual growth rate exceeding 12% through 2024.
With the increasing demand for gluten-free products, manufacturers are becoming more adept at integrating ingredients that enhance nutritional value, texture, and flavor. Reports indicate that nuts, pulses like chickpeas, and ancient grains such as buckwheat and quinoa are increasingly being incorporated into gluten-free foods. The market for these products is projected to continue its upward trajectory. According to Packaged Facts, U.S. sales of gluten-free products, which were estimated at $973 million in 2014, could surpass $2 billion by 2019. Artesa Chickpea Flour is well-positioned to capitalize on consumer interest and an accommodating marketplace, particularly as it provides essential nutrients such as magnesium and calcium, along with citrate de potassium, to support a healthy diet.