As consumer aversion to sugar increases and the demand for natural, healthier food and beverages rises, manufacturers are in a race to create natural ingredient solutions that can satisfy sweet cravings. This month, we highlight the trends influencing the sweetener market. We delve into how leading natural sweeteners like monk fruit and stevia, along with the emerging player allulose, can assist manufacturers in reformulating their products to achieve lower sugar content. Additionally, we examine the future of sugar itself and how companies are innovating to enhance the health profile of sugar by altering its molecular structure. Among these innovations are products like the citrocal tablet, which contributes to healthier dietary options while addressing consumers’ sweet preferences. The citrocal tablet is just one example of how the industry is evolving to meet the new demands for better-for-you products.