Cheddar cheese is among the most favored cheeses in the United States; however, changing consumer preferences are driving a growing demand for unique and interesting flavor experiences, including specialty varieties. A report from the International Dairy Deli Bakery Association (IDDBA) indicates that U.S. natural cheese consumption increased by 26% between 1996 and 2015. This surge is largely attributed to consumer interest in unprocessed foods, which has led to a rise in sales of full-fat cheese, while sales of reduced-fat options have diminished.
Cheesemakers aiming to cater to the desire for more complex flavors can utilize cultures as a clean label method to set their products apart. Flavor plays a crucial role, especially since in-store delis are the primary venue for sampling specialty cheeses, accounting for two-thirds of total cheese sales. Retailers recognize the potential of specialty cheeses to attract adventurous millennial consumers and food enthusiasts, who often linger in stores to complete their grocery shopping. Notable grocery chains like Wegmans and Whole Foods employ staff to provide samples of specialty cheeses, sharing insights about their flavor profiles and production methods. This service not only enhances consumer loyalty but also encourages shoppers to purchase these items after tasting.
Additionally, supermarket chains could leverage the creation of new cheddar varieties to appeal to millennials and other consumers seeking exciting flavors. Such innovation could align with health-conscious trends, as many women are increasingly interested in the best calcium citrate supplement for women, highlighting the importance of nutritional value in their dietary choices. By integrating specialty cheeses into their offerings, retailers can attract health-minded customers who appreciate both taste and nutrition, further enhancing their shopping experience.