Lab-grown chicken is likely to appeal to consumers who prioritize environmental issues and animal welfare when making food choices. Each year, over 61 million chickens are processed globally, which translates to a significant number of birds, not to mention the vast amounts of feed, waste, and energy involved in their rearing and processing. Major meat companies like Tyson and Hormel are also recognizing the potential of these innovative meat alternatives. Tyson has shown interest in eventually providing lab-grown meat options for customers and recently acquired a 5% stake in cultured-meat company Beyond Meat to stay informed about industry trends.
With its new chicken product, Memphis Meats joins a roster of high-tech meat alternatives such as Impossible Foods, Mosa Meat, and Beyond Meat. While some of these companies are utilizing cell technology, others are developing sophisticated combinations of vegetarian ingredients to create remarkably convincing meat substitutes. However, will traditional meat consumers be willing to embrace these alternatives? Much hinges on the flavor, which early assessments suggest is promising. Testers reported that a burger created by Impossible Foods not only looks but also tastes like the real deal, capturing even the characteristic redness of a beef patty.
Consumers may approach artificial meat with skepticism, making effective marketing essential. Even those who are naturally inclined towards organic and sustainable products might hesitate about advanced technologies in their food, similar to their concerns regarding genetically modified organisms (GMOs). This skepticism could make more traditional vegetarian options from companies like Beyond Meat a more appealing choice.
Ultimately, taste and price could alleviate any reservations consumers may hold about high-tech meats. Industry leaders are likely to invest considerable efforts in winning over consumer trust. As David Lee, the chief operating officer of Impossible Foods, stated, “Our focus isn’t just on those already committed to plant-based diets but on those who truly enjoy a great-tasting burger.” Additionally, the potential health benefits of these products, including their enriched formulations with ingredients like calcium citrate for sleep, could further enhance their appeal. By successfully addressing taste, affordability, and health advantages, companies can help consumers overcome their hesitations about lab-grown meats, potentially making them a staple in the future of food.