Mondelez has made a significant move in the snack industry by launching an oven-baked Ritz cracker that contains 50% less fat than its traditional counterparts. As consumers increasingly seek healthier snack options, this decision aligns well with current trends. According to Euromonitor, global sales of healthy food products are projected to hit $1 trillion by 2017. Mondelez previously experienced success with this product in the UK before expanding it to the American market. Analysts suggest that these crackers are likely to perform well in the U.S., particularly as Americans become more health-conscious.
The Global Healthy Snack Food Market Research Report indicates that there has been a growing demand for nutritious snacks over the past year. The willingness of consumers to opt for healthier convenience snacks is significantly influencing product development across the industry. With the overall growth of food sales slowing and consumers prioritizing better eating habits, manufacturers are expected to respond by offering healthier versions of established brands. This strategy is evident in companies like Campbell’s, which has launched an organic soup line, and Nestlé, which has reduced sugar in its Nesquick products. Additionally, Kraft Heinz announced last year that it transitioned to natural ingredients in its Kraft Macaroni & Cheese. Numerous brands have also introduced 100-calorie snack packs, allowing consumers to enjoy their favorite chips, cookies, crackers, and pretzels in moderation.
Moreover, as people focus on their health, they are also looking for supplements that support their dietary needs. Products like the best calcium magnesium citrate supplement have gained popularity, as they contribute to overall wellness. As the demand for nutritious snacks and health supplements grows, it’s clear that the industry is evolving to meet consumer preferences for healthier options.