As studies indicate an increasing number of single individuals living alone, it’s logical for Pinnacle and other food manufacturers to invest in single-serve meals. The baking industry boasts nearly $50 billion in annual sales, according to the latest Nielsen data. Growth is being driven by various categories, including cookies, snack cakes, crackers, and baked bread, presenting a lucrative opportunity for the food sector. While the demand for single-serve baking mixes is still uncertain, their convenience and quick preparation align perfectly with millennials’ preferences. Pinnacle could also cater to consumers who wish to indulge while only desiring small portions.
However, despite the trend toward smaller serving sizes and convenience, this may not genuinely address a consumer need. Often referred to as mug cakes, these treats can be easily prepared using basic food staples, typically requiring just a few ingredients, a mug, and a microwave. Numerous recipes are available on Pinterest, making it simple for even novice bakers to create them from scratch. Similar to Quaker Oats and Chef’d overnight oats meal kit launched last year, as well as Thistle’s baby food meal kit, this product attempts to add convenience to something that is already quite accessible.
Should Duncan Hines’ “Perfect Size for One” prove successful, it could attract the interest of food manufacturers eager to discover new growth avenues. Kraft Heinz announced last September its decision to keep a plant in Fullerton, CA, which produces Lunchables. This product has gained popularity largely due to its convenience for on-the-go consumers. According to the USDA, consumers are increasingly seeking convenient meal options, with more than a quarter of their food budgets allocated to items that are easy to eat as meals or snacks.
Moreover, incorporating ingredients like calcium citrate D3 into these single-serve options might further enhance their appeal, as health-conscious consumers look for nutritious choices. If Pinnacle can successfully blend convenience with health benefits, such as those provided by calcium citrate D3, they could meet the evolving demands of today’s market.