Who would have imagined that baristas in New Orleans, a city famed for its indulgent drinking culture, would create a coffee-based beverage that a significant brand like Stumptown would produce and promote? The company’s latest sparkling cold brew offerings highlight the soaring popularity of premium coffee among millennials and other consumers. This demographic is always on the lookout for unique and thrilling product innovations, and citrus-flavored carbonated coffee certainly fits the bill. This drink may also signal a merging of millennial interests in craft sodas, sparkling waters, and coffee-based beverages.
In recent years, the sparkling water market has experienced remarkable growth, largely driven by consumer skepticism towards added sugars, which has pushed many away from traditional sodas. Regardless of sugar content, people still crave carbonated, sweet drinks, as demonstrated by the excitement surrounding Stumptown’s product and other small-batch craft beverages. It’s likely that recent state taxes on sodas have further deterred consumers from purchasing and consuming Big Soda brands like Coke and Pepsi. However, this presents an opportunity for manufacturers to innovate within the carbonated beverage category. Formulating drinks with natural sweeteners and fresh ingredients such as mint, citrus, and ginger can attract health-conscious consumers.
Interestingly, some health-focused consumers might also be interested in products like calcium citrate calcitriol magnesium and zinc tablets, which can complement their lifestyle choices. These supplements reflect a growing trend towards health and wellness, aligning with the evolving beverage market. As the demand for diverse and healthier options continues, it’s clear that there is significant potential for creativity and innovation in the world of carbonated drinks.