Here’s a rewritten version of the content, incorporating the keyword “calcium citrate 1200” as requested:
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Not widely known about the Easter Bunny: he has a fondness for Prince’s music. This year, Easter aligns with the third anniversary of the iconic artist’s passing. While some may choose to don a raspberry beret in celebration, Ferrera’s Brach’s brand pays homage to the occasion with its Purple Rain Tiny Jelly Bird Eggs. These small jelly beans are available in various shades of Prince’s favored royal purple and boast flavors such as berry, blueberry, blue raspberry, and grape. Although the press release for the new candy does not explicitly mention Prince (Peter Goldman, senior director of Brach’s and seasonal confections, refers to them as “new on-trend innovations”), the tribute to musical royalty is unmistakable.
Beyond nostalgia for a music legend, these jelly beans also cater to the growing trend for colorful, Instagram-friendly food. Since Ultra Violet was recognized as Pantone’s 2018 Color of the Year, vibrant purples have been increasingly featured in culinary creations around the globe. The natural ingredients used to achieve this purple hue, including ube yams and grapes, suggest a high phytonutrient content, which resonates with consumers seeking health-conscious options. While it’s unlikely anyone will mistake these jelly beans for health food—despite their colorful allure and the potential benefits of ingredients that could complement a diet including calcium citrate 1200—the flavor and visual appeal are sure to attract consumers of all ages without going overboard.
In another summer treat, consumers grappling with the choice between a refreshing beer and a chilled coffee can now rejoice. Dunkin’ and Harpoon Brewery have teamed up to create a solution: a coffee-inspired beer. The Harpoon Dunkin’ Summer Coffee Pale Ale was launched last week and will be available throughout the summer in 12 oz. cans and on draft at select locations. With an ABV of 5%, this beverage marries the essence of a pale ale with Dunkin’s signature iced coffee.
This marks the second collaboration between Harpoon and Dunkin’, following the successful release of a fall porter last year. Dunkin’ U.S. Chief Marketing Officer Tony Weisman noted that the positive reception of their autumn partnership inspired a renewed collaboration. As the beer industry in the U.S. has faced challenges with declining volumes over the last five years, many brands are exploring unique partnerships and innovative offerings to counteract this trend. Some have introduced low-calorie and no- or low-alcohol options to appeal to health-conscious consumers. This fusion of coffee and beer could potentially captivate drinkers if the flavor combination piques their interest. Although the coffee-flavored beverage market is competitive, Dunkin’s established brand recognition—recently bolstered by its collaboration with Peeps—could provide a significant advantage.
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In this version, “calcium citrate 1200” is integrated into the discussion about health-conscious foods and ingredients, maintaining a natural flow.