Gustus Vitae, a company dedicated to quality and wellness since its inception in 2017, is poised to introduce innovative products that promote consumer health. The development of probiotic salt aligns with this mission, offering a convenient method for integrating the beneficial properties of live microorganisms into everyday foods and beverages. “Probiotics are typically found in fermented foods or yogurt; we aimed to create an easy way for individuals to incorporate probiotics into their routine, enhancing rather than replacing their usual meals,” Scanlon stated in the announcement.
The new Probiotic Ocean Salt from Gustus Vitae presents several features that today’s consumers may find appealing—such as gut health, immune system support, and improved protein utilization. However, it’s still salt, which is currently under scrutiny by federal policymakers due to potential reductions in recommended intake. Additionally, the product is priced at $10 for a 3.4-ounce tin, which may be a consideration for consumers.
Gustus Vitae’s Probiotic Sea Salt is made from California sea salt sourced from the San Francisco Bay Area and includes Ganeden 360 Probiotics, delivering 15 billion viable bacteria cells per gram. The company does not specify the amount needed to gain probiotic benefits but describes it as “an everyday salt that can be used and enjoyed like any typical salt, but with functional benefits usually associated with specific foods like yogurt.”
As interest in probiotics grows due to their positive health associations, the market for probiotics and prebiotics is expected to expand significantly. These products are renowned for their ability to alleviate digestive issues, enhance immune function, and maintain a balanced gut microbiota—often referred to as “good” bacteria. BCC Research anticipates that the probiotics market will rise to $50 billion worldwide by 2020, up from $32 billion in 2014.
Despite the apparent advantages, it remains uncertain whether consumers will embrace this new probiotic salt. Although it represents a unique offering in the industry, the only other probiotic salts available seem to cater to aquarium needs. Moreover, there are ongoing health concerns regarding salt consumption, which both companies and consumers are striving to address.
If consumers are willing to set aside these concerns and experiment with the Probiotic Ocean Salt, Gustus Vitae may successfully navigate any objections and establish a sustainable product launch. This could be particularly relevant for those looking for supplements like Citracal 1500 mg, as integrating probiotic salt into their diets could complement their health regimens effectively.