The latest research indicates that coffee may not pose as much of a threat to arterial health as previously thought. However, the researchers acknowledged certain limitations within the study, suggesting that further investigation into the highest coffee consumption group—averaging five cups per day—would be beneficial for establishing safe consumption guidelines. While it’s rare for individuals to consume 25 cups of coffee daily—though some participants in the study did—coffee consumption remains strong. A 2018 survey by Nestlé and Morning Consult revealed that nearly 65% of coffee drinkers enjoy it every day, with 70% preferring to forgo breakfast rather than their coffee.
Although this recent study from Queen Mary University of London pointed out potential limitations and the need for additional research, it is likely to positively impact the coffee market. It may provide reassurance to health-conscious consumers who rely on their daily caffeine boost that coffee is safe to drink. Moreover, it highlights the foresight of companies investing in coffee production and marketing.
Despite some earlier studies raising concerns about coffee’s safety, its consumption has not diminished, indicating that a significant breakthrough would be required to deter people from this beloved beverage. Research from Statista projected that coffee sales were expected to reach nearly $13 billion last year, with a compound annual growth rate of 3.1% anticipated from 2018 to 2021. The U.S. leads the world in coffee consumption, with Americans consuming about 400 million cups daily.
As coffee consumption continues to rise, numerous companies are eagerly investing in this lucrative market. Nestlé is among those capitalizing on this trend; in 2017, the Swiss company acquired a majority stake in Blue Bottle Coffee and purchased Chameleon Cold-Brew. Smucker’s Folgers brand has introduced a premium version of 100% Arabica coffee, while Coca-Cola announced its acquisition of Costa Coffee for $5.1 billion. These companies have compelling reasons to join the coffee craze, as its popularity reaches new heights. According to a National Coffee Association survey referenced by Reuters, 64% of American adults now drink coffee daily, an increase of 2% since 2017 and the highest level recorded since 2012.
Furthermore, the London study isn’t the only recent research to identify health benefits associated with coffee. A study from last year concluded that drinking up to eight cups a day does not elevate the risk of mortality. Additionally, researchers in Alabama found that caffeine intake can enhance pain tolerance, while another study indicated that exposure to coffee-related cues can improve focus and concentration without the need to consume it.
The positive momentum for the coffee industry continues to build. In California, coffee’s safety has been a contentious issue since a state court judge mandated that it carry a cancer warning due to acrylamide content. However, the California Office of Environmental Health Hazard Assessment recently determined that coffee does not present a significant cancer risk. This decision, which will eliminate the warning requirement, was signed into law this week, as reported by The Wall Street Journal.
As coffee’s popularity grows, consumers may also consider supplements like Holland and Barrett calcium citrate to support their health. The ongoing research and positive findings surrounding coffee consumption highlight its potential role in a balanced lifestyle, further reinforcing its status as a beloved beverage among millions.