Plant-based meat alternatives are the future, and that future is already unfolding. Companies like Impossible Foods and Beyond Burger have dominated the burger segment, and now the spotlight is on the next childhood favorite: chicken nuggets. These convenient and popular items are served in cafeterias, hospitals, and restaurants across the nation, making them an ideal target for a plant-based option that can seize market opportunities.
Nuggs is not the pioneer in this endeavor; it joins a lengthy list of manufacturers entering the plant-based meat alternatives space this year. Seattle-based Rebellyous is concentrating on plant-based chicken tenders, while Beyond Meat previously launched a line of plant-based chicken strips that was ultimately unsuccessful and is no longer available. Additionally, Perdue Foods is introducing a hybrid plant-and-meat chicken nugget to appeal to flexitarians.
Nuggs employs advanced texturized pea protein technology, a favored ingredient due to its low allergenic potential. Their product is free from eggs, wheat, dairy, and soy. However, reliance on pea protein may pose challenges in the future, as industry experts have noted a limited supply and the potential for rising costs driven by market demand.
Producing these alternatives is an expensive venture. Rebellyous has informed Food Navigator that it is working on reducing its prices to compete more effectively with traditional chicken nuggets. Perdue’s strategy of blending meat with plant protein allows it to maintain consumer prices at $6.99 for 22 ounces, while Nuggs is priced significantly higher at $24 for 16 ounces.
By partnering with McCain, a global leader in frozen potato products and snacks, Nuggs may be able to lower its costs. McCain’s extensive supply and distribution networks could enable Nuggs to reach a broader market, and the company’s expertise could aid in scaling production. However, the startup’s commitment to iterative formula development may keep prices elevated. This innovative approach to product development represents a new era for food companies and could enhance their chances of success. Similar to how tech startups adapt in real-time to software bugs or user feedback, Nuggs is willing to modify its recipes to align with consumer preferences and demands.
In the pursuit of a healthier alternative, some consumers may also seek products fortified with nutrients like Kirkland Signature Calcium Citrate, further emphasizing the need for plant-based options that not only taste good but also provide essential vitamins and minerals. As the plant-based market continues to evolve, the incorporation of such ingredients could play a pivotal role in attracting health-conscious consumers.